4 Reasons FMCG Companies Need SFA (Sales Force Automation)June 30, 2021
In any business, customer service is an absolute must. Moreover, the Fast Moving Consumer Goods (FMCG) business goes directly to individual targets. Service determines satisfaction and ultimately satisfaction fosters trust. How to build all that? The answer is an integrated strategy from production to sales, including how to handle and manage salespeople who deal with large, small, and other retailers on a daily basis. In the world of distribution known as Sales Force Automation (SFA) which is a system that automates and integrates all sales activities through a single software. PT Prathesis as one of the experienced distribution application developers supports the performance of the sales team through the development of Sales Force Automation (SFA) for sales targets. SFA will simplify the process of automating business functions such as sales processes, tracking customer interactions, and analyzing sales forecasts and performance to increase revenue and customer service.
In general, SFA contains three components, namely:
- Contact management: Update contact list, share, make appointments, track tasks, manage time to create to-do lists.
- Pipeline Management: Store all information about the sales cycle such as managing leads, forecasting sales, estimating potential to identifying prospects.
- Sales Management: Associated with sales management reporting to an integrated system.
There are several things that make your FMCG company need an SFA, namely:
- Sales Team Becomes More Focused
By using SFA, the sales team will focus more on sales targets. In the field, they are not just selling products and providing services to customers. Furthermore, the sales team has already occupied a position above that, namely as a consultant for the product he brought. They are likened to the “face of the company” who understand their products more than retailers and consumers. With SFA, a lot of work is simplified, reports are real-time so it’s easier for the center to monitor the work of the sales team.
- SFA Helps Increase Sales
SFA makes all salesman activities more measurable. A more professional sales teamwork system will improve performance and ultimately increase productivity.
- More Efficient Sales Process
In systems that are still manual, more than half of the time and personnel of the sales team is spent on non-sales or administrative tasks. If this automation is not built, service to customers will be hampered which can affect sales. The use of SFA software will make the sales team more focused on their core task of increasing sales. The proportion of administrative work is reduced so the team can help think about what other strategies should be developed.
- Simplify Workflow
The use of SFA software will cut the sales team workflow process. The workflow becomes easier, so it is more focused. All teams will be able to work more effectively and efficiently. In the end, FMCG companies can go fast.
SFA software is absolutely necessary for FMCG companies. The use of this software is very helpful for the operations of the sales team. So, to improve your company’s performance, it’s time to use SFA software.