It is no longer the time for all business transactions to be carried out directly. In the last decade, almost all businesses from B2B to B2C have entered the digital world (Online Ordering System) as the most crucial part of sales and various other transactions. Mobile devices have also become the main tool of today’s transactions. Especially in the past year, during the pandemic, health protocols have become our new focus. Technology is now a keyword in the success of various business activities today, including the distribution business.
The demand for the use of technology has now become an absolute thing that must be mastered by almost every company. When physical meetings were limited due to the ongoing pandemic, online sales and e-commerce platforms actually reaped a significant increase. With sales transactions through the internet network, orders can be made directly by consumers because information about detailed product info is already listed on the product catalog page. Bargaining processes such as conventional transactions can also be minimized so that transactions become more efficient. In addition, from the seller’s point of view, the recording process will be easier because it is done automatically and monitoring of sales progress can also be monitored.
The most important thing with building an online ordering system is to encourage the growth of new opportunities. Why is that? First, the Indonesian population is spread across various islands, is a very large market share, the existence of an online ordering system makes it easier for companies to reach a wider market. Second, the existence of an online ordering method will help companies increase brand awareness because product information is easy to obtain. Third, online ordering makes the store seem “no need to close”. Consumers can place orders anywhere and anytime.
Orlin from Pratesis
Seeing the existing conditions and opportunities, Prathesis created a B2B solution platform named ORLIN as a digital-based ordering system that provides many benefits for customers, distributors, and principals, and indirectly benefits the health of the wider community.
This pandemic has changed the behavior of stores which ultimately requires a digitally connected store network in order to continue to grow in the midst of this difficult time. For example, the company’s sales staff visit the store to be hampered due to restrictions that occurred in some areas and cases of out of stock in several locations due to these restrictions.
What are the advantages of implementing Orlin?
- Distributors can freely expand their business reach, without area and distance boundaries so that it is easier to open up the market by attracting new customers.
- Simplify ordering goods while reducing interaction between sales and product orders in the field.
- Digital technology that will facilitate, secure, and encourage business growth.
- Utilizing technological advances to improve services, providing convenience in the speed of ordering products 7×24 hours, with all existing devices.
- Speed up product orders through the application, directly connecting customers and distributors