QlikView for insurance

Leading insurance firms are leveraging QlikView to help drive more profitable and less risky decisions, centered on improving customer loyalty and trust.

Today, insurers serve a customer base that demands simplicity and transparency in products and relationships. At all levels and in all functions, people make day-to-day decisions that impact the firm’s ability to attract and retain the most profitable customers. Typically, these “routine” business decisions are not supported to the same degree as high-priority corporate initiatives – such as whether to acquire a company or move into a new market.

However, questions like…

Who should I call on today?
What are the best products to promote?
Where are my areas of risk?
How well am I controlling losses?

…are actually the most important ones – many people ask them many times a day in many different ways – and the results add up to have a tremendous impact on a firm’s overall bottom line. Putting the right information at the fingertips of the people calling on customers, making policy decisions, and helping to control losses is the key to driving a ‘culture of information’ in insurance.

To pull ahead of the competition, insurers are employing QlikView to help them harness the power of their information and put it in the hands of business users across their organizations. By offering a simple and powerful self-service data access and analysis model, our customers have seen how improved decisions can have a significant impact on revenue, risk, and overall profitability.

Common challenges in Insurance Industry

Sales	Improve cross-sell and up-sell effectiveness in the field Enhance sales management, including forecasting and tracking Provide agents with self-service portals to track performance and better target customers
Marketing	Segment and identify profitable target markets Create easy to understand, high-performing products Improve effectiveness and yield of campaigns and promotions
Underwriting	Improve understanding of loss ratios against models Optimize insurance policy approval decisions More proactively discover risk concentrations in your policy portfolio
Claims	Optimize claims decisions and better control losses Improve ability to identify recoverable losses Reduce claims processing costs and improve service levels
Finance	Better manage cash, working capital, and financial risk Streamline planning, budgeting and financial reporting Ensure governance and regulatory compliance
Opps & IT	Optimize internal processes and reduce operational risk Improve usability of information and reduce reporting costs Streamline IT management and control

How does QlikView provide answers?

QlikView Associative Search

A new paradigm for interactive data analysis that works the way your mind works
Puts analytical power into the hands of ordinary business users
Enabled by QlikTech’s patented in-memory associative database technology
Driven by huge advances in computing power

Common types of QlikView applications in Insurance

Operational BI	Customer Analysis & Targeting
	Sales & Profitability Management
	Risk & Exposure Analysis
	Claims Analysis
	Loss Ratio Analysis
	Compliance and Fraud Detection
	Agent & Carrier Portals
	Operations & IT Controlling

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